Outsource Content Marketing: A How-To Guide

No Comments

“Authenticity is not the key to job satisfaction. Job satisfaction is the key to success. If you love being a content creator or content marketer, you will be successful.” – Albert Schweitzer

In today’s competitive business landscape, companies are constantly seeking innovative ways to boost their brand visibility and engage with their target audience. A solid content marketing strategy is essential for any company looking to succeed in the digital age. With a skilled content marketer leading the way, businesses can effectively reach and connect with their customers. However, building a strong content marketing team can be a challenge for many organizations.

That’s where the option to outsource content marketing comes in. By outsourcing this important task, companies can benefit from the expertise of professionals who specialize in creating and distributing valuable content that resonates with their target audience. One strategy that has gained significant popularity is outsourcing content marketing to SEO experts and professional writers who are subject matter experts.

By entrusting the creation and management of content to subject matter experts, businesses can tap into a wealth of specialist expertise and experience while focusing on their core operations. This allows the marketing team to benefit from specialized services.

Outsourcing content marketing offers a range of benefits, from saving time and resources to accessing specialized editorial services provided by professional writers. Hiring an SEO specialist can also improve your website’s visibility and ranking. With the help of a professional writer, your content will be well-crafted and engaging, attracting more readers and potential customers.

With a well-defined content marketing strategy and effective communication, businesses can ensure that their outsourced content writers understand their company’s unique voice, audience, and goals. This is crucial for developing an organized content calendar and delivering high-quality content writing.

This collaborative relationship between the marketing team and writers enables the creation of high-quality content that resonates with the intended audience and drives website traffic. The marketing team provides the necessary information to the writers, who then use their expertise in writing to produce engaging content.

In this brief guide, we will explore the ins and outs of outsourcing content marketing for a company. Writing plays a crucial role in this process, as it involves hiring external employees or writers to create engaging and informative content. In this blog post, we will review the benefits of having a company style guide and a content calendar, and how they contribute to a successful content marketing strategy.

Additionally, we will provide practical tips on establishing a productive working relationship with your outsourced team and share examples of successful collaborations under contract. So let’s dive in and discover how an outsourcing company can take your content marketing efforts to new heights! With the help of professional writing writers, you can ensure that your content is top-notch and engaging. Outsourcing your content creation to a contract company allows you to focus on other aspects of your business while still delivering high-quality content to your audience.

Table of Contents

What is Content Outsourcing?

A man typing on a keyboard.

Content outsourcing, also known as outsourcing content, is the practice of delegating content creation tasks to external professional writers contracted by a company. This means that instead of handling all the content needs in-house, companies hire outsourced writers on contract to produce high-quality and relevant content on their behalf. By outsourcing content production to professional writers under contract, companies can prioritize their core activities.

Delegating tasks for better focus

One of the main advantages of content outsourcing for a company is that it allows businesses to concentrate on what they do best, while hiring contract writers to handle their content needs. Instead of spending valuable time and resources on creating blog posts, videos, and managing social media accounts, companies can offload these tasks to skilled writers or content agencies who specialize in producing engaging and effective content.

By outsourcing these activities, companies can save time and focus on other aspects of their business while ensuring that their content needs are met through a reliable contract. This way, business owners and employees can devote their energy to growing the company and serving customers, while the content marketing team takes care of the content marketing strategy and content writing with their talented writers.

Accessing specialized expertise

Outsourcing content brings another benefit: access to specialized expertise. Experienced writers who specialize in a particular niche or industry can bring valuable insights and knowledge to the table. These content creators are essential for any company looking to create high-quality content. Writers from our company understand the needs and preferences of the target audience, allowing them to craft tailored content that resonates with readers or viewers. Whether it’s technical writing for a software company or lifestyle articles for a fashion brand, outsourced professionals, known as writers, have the expertise needed to deliver high-quality content that meets specific requirements.

Cost-effective solution

Another advantage of outsourcing is its cost-effectiveness. Hiring full-time writers solely for content creation can be expensive, especially for small businesses with limited budgets. Outsourcing is a cost-effective solution for companies looking to leverage the expertise of a dedicated content writing team.

With an outsourced content marketing strategy, companies can pay for the work they need, precisely when they need it. It eliminates overhead costs associated with employee benefits like healthcare and paid time off for the content marketing team. By leveraging outsourced talent from around the world, businesses can often find more affordable options for their content marketing team without compromising the quality of their content marketing strategy.

Scalability and flexibility

Outsourcing provides scalability and flexibility for businesses experiencing fluctuating content needs. During busy periods when there is a higher demand for content, companies can easily scale up by outsourcing additional work. Conversely, during slower periods, they can scale down without the burden of maintaining a full-time content team. This flexibility allows businesses to adapt quickly to changing market conditions and optimize their content strategy accordingly.

Potential challenges

While content outsourcing offers numerous benefits, it’s important to be aware of potential challenges. Communication and coordination with external teams or individuals may require extra effort to ensure alignment with the company’s brand voice and goals. Finding reliable and skilled outsourced talent can take time and research. It’s crucial to thoroughly vet potential partners or freelancers before entrusting them with your content needs.

Why Outsource Content Creation? Here Are the Top Benefits

Outsourcing content creation can bring numerous benefits to businesses looking to enhance their marketing efforts. Let’s explore the top 13 advantages of outsourcing content and why it is a popular choice for many companies.

Access to Specialized Expertise

When you outsource content creation, you gain access to specialized expertise in various content formats and channels. Content agencies or freelancers often have a diverse team with writers, graphic designers, video editors, and SEO specialists who excel in their respective fields. This expertise ensures that your content is well-crafted, visually appealing, and optimized for search engines.

Cost-Effective Solution

Outsourcing content creation can be a cost-effective alternative compared to hiring full-time in-house staff. When you hire an agency or freelancer on a project basis, you save on overhead costs such as salaries, benefits, office space, and equipment. Outsourcing allows you to scale your content production up or down based on your needs without the commitment of long-term contracts.

Time-Saving Advantage

By outsourcing your content creation, you can streamline the process and save valuable time. Instead of spending hours brainstorming ideas, conducting research, writing drafts, and editing final pieces yourself or burdening your existing team with additional tasks, you can delegate these responsibilities to professionals who specialize in creating high-quality content efficiently.

Fresh Perspective and Creativity

Working with external content creators brings a fresh perspective and creativity to your brand. They bring new ideas and innovative approaches that may not have been considered internally. Collaborating with experts from different backgrounds can inject diversity into your content strategy and help attract a wider audience.

Consistent Content Production

Outsourcing ensures consistent production of quality content without overwhelming your internal team. By establishing clear timelines and deliverables with the outsourced provider, you can maintain a steady flow of engaging articles, blog posts, videos, and social media content. This consistency is crucial for building brand awareness and maintaining audience engagement.

Scalability and Flexibility

Outsourcing content creation offers scalability and flexibility to adapt to your business needs. Whether you require a single blog post or an entire content campaign, outsourcing allows you to scale up or down effortlessly. This flexibility is particularly beneficial during peak seasons or when launching new products or services.

Industry Expertise

Content creators often specialize in specific industries or niches, which means they possess valuable knowledge and insights that can benefit your business. By outsourcing to experts who understand your industry’s nuances, trends, and target audience, you can create content that resonates with your customers and establishes your brand as a thought leader.

Increased Efficiency

Outsourcing content creation can improve overall efficiency within your marketing team. By delegating content-related tasks to external professionals, your internal team can focus on other strategic initiatives such as campaign planning, analytics, and customer engagement. This division of labor allows each team member to play to their strengths and contribute effectively towards achieving marketing goals.

Enhanced SEO Optimization

Professional content creators are well-versed in search engine optimization (SEO) techniques that can help boost the visibility of your website in organic search results.

How to Outsource Content Marketing in 6 Steps

A man working in front of his computer table.

Define Goals and Objectives

Before diving into outsourcing your content marketing, it’s crucial to define your goals and objectives. Take some time to think about what you want to achieve through outsourcing. Are you looking to increase brand awareness? Drive more traffic to your website? Generate leads or sales? Once you have a clear understanding of your goals, it will be easier to communicate them with the outsourcing team.

Research and Identify Potential Outsourcing Partners or Freelancers

The next step is to research and identify potential outsourcing partners or freelancers who specialize in content marketing. Look for individuals or agencies that have experience in your industry and align with your brand values. Check their portfolios, read reviews, and ask for referrals if possible. It’s important to find someone who understands your target audience and can create high-quality content that resonates with them.

Set Clear Expectations and Communicate Effectively

Once you’ve chosen an outsourcing partner or freelancer, it’s essential to set clear expectations from the beginning. Clearly communicate your requirements, deadlines, and any specific guidelines you may have. Be open to feedback and encourage regular communication throughout the process. This will ensure that both parties are on the same page and working towards the same goals.

Collaborate on Content Strategy

Collaboration is key when outsourcing content marketing. Work together with the outsourcing team to develop a comprehensive content strategy that aligns with your goals. Discuss topics, keywords, tone of voice, and any other important aspects of your brand’s identity. By involving them in the strategy development process, you can ensure that the outsourced content reflects your brand accurately.

Monitor Progress and Provide Feedback

Once the content creation process begins, it’s important to monitor progress regularly. Review drafts, provide feedback promptly, and make sure that the outsourced content meets your expectations. Regularly check key performance indicators (KPIs) to evaluate the effectiveness of the content. This will allow you to make any necessary adjustments along the way and ensure that the outsourced content is delivering results.

Evaluate and Optimize

After outsourcing your content marketing, it’s crucial to evaluate its performance regularly. Analyze metrics such as website traffic, engagement, conversions, and ROI to determine if the outsourcing strategy is working effectively. If certain aspects are not meeting your expectations, don’t hesitate to communicate with the outsourcing team and make necessary optimizations. Continuously improving and refining your outsourced content marketing strategy will help you achieve better results over time.

Outsourcing content marketing can be a game-changer for businesses looking to scale their efforts without overwhelming their in-house team. By following these six steps – defining goals, researching potential partners, setting clear expectations, collaborating on strategy, monitoring progress, and evaluating performance – you can successfully outsource your content marketing and achieve your desired outcomes.

Tips and Strategies for Effectively Outsourcing Content Marketing

To ensure successful outsourcing of your content marketing efforts, it’s crucial to follow certain tips and strategies. By implementing these practices, you can establish a strong working relationship with your outsourced team or freelancer and maintain consistent brand messaging. Regularly reviewing the quality of outsourced work will help you uphold the standards of your content marketing strategy.

Establish a Strong Working Relationship

When outsourcing content marketing, building a strong working relationship with your team or freelancer is essential. Communication is key! Make sure to have open lines of communication and provide clear expectations from the start. This includes discussing project timelines, deliverables, and any specific requirements you may have.

Here are some additional tips for establishing a strong working relationship:

  • Schedule regular check-ins or meetings to discuss progress and address any concerns.
  • Foster an environment that encourages collaboration and creativity.
  • Be responsive to their questions or requests for clarification.
  • Show appreciation for their hard work and dedication.

By fostering a positive working relationship, you can create an environment where everyone feels valued and motivated to produce high-quality content.

Provide Detailed Guidelines and Instructions

To maintain consistent brand messaging across all outsourced content, it’s important to provide detailed guidelines and instructions. These guidelines should cover aspects such as tone of voice, target audience, style preferences, formatting requirements, and any specific keywords or phrases that need to be incorporated.

Consider these tips when providing guidelines:

  • Create a comprehensive style guide that outlines your brand’s voice, tone, and writing style.
  • Clearly communicate your goals and objectives for each piece of content.
  • Share examples of previously published content that aligns with your expectations.
  • Encourage creativity within the boundaries set by your brand guidelines.

By providing clear instructions upfront, you can ensure that the outsourced team understands your vision and produces content that resonates with your target audience.

Regularly Review Work Quality

To maintain the quality of your outsourced content, it’s important to regularly review the work submitted by your team or freelancer. This allows you to identify any areas for improvement and provide constructive feedback.

Consider these strategies for reviewing work quality:

  • Develop a checklist or rubric to evaluate each piece of content against specific criteria.
  • Assign someone from your in-house marketing team to review and provide feedback on outsourced content.
  • Use tools like Grammarly or Hemingway Editor to check for grammar, spelling, and readability.
  • Request revisions if necessary, providing clear guidance on areas that need improvement.

Regularly reviewing the quality of outsourced work ensures that your content aligns with your brand’s standards and maintains consistency across all channels.

Outsource Content Marketing vs. Outsourcing Content Creation

Outsourcing content marketing and outsourcing content creation are two different approaches. While they may sound similar, there are distinct differences between the two strategies.

Outsourcing Content Marketing

When you outsource content marketing, you’re essentially delegating the entire strategic process of creating and promoting your content. This includes planning, creation, distribution, and analysis. By outsourcing this comprehensive approach, you can focus on other aspects of your business while leaving the content marketing expertise to professionals.

Here’s a breakdown of what outsourcing content marketing entails:

  1. Strategic Planning: An outsourced team will work with you to develop a tailored content strategy that aligns with your business goals and target audience.
  2. Content Creation: Skilled writers or agencies will create high-quality content in various formats such as blog posts, articles, videos, infographics, and more.
  3. Distribution: The outsourced team will handle the distribution of your content across relevant channels like social media platforms, email newsletters, and industry publications.
  4. Performance Analysis: They will also analyze the performance of your content using metrics like engagement rates, website traffic, conversions, and ROI to refine future strategies.

Outsourcing content marketing offers several advantages:

  • Access to a team of experts who specialize in different areas of content marketing.
  • Time-saving: You can focus on core business activities while experts handle all aspects of your content strategy.
  • Scalability: As your business grows, an outsourced team can adapt and scale your content efforts accordingly.
  • Diverse perspectives: Working with professionals from outside your organization brings fresh ideas and insights into your strategy.

However, there are some potential drawbacks to consider:

  • Cost: Hiring an external agency or team may come at a higher price compared to hiring in-house staff.
  • Communication challenges: Effective communication is crucial when working with an outsourced team to ensure alignment and achieve desired outcomes.

Outsourcing Content Creation

On the other hand, outsourcing content creation focuses solely on the production of the actual content. This approach is suitable for businesses that already have a well-defined content strategy but lack the resources or expertise to create high-quality content consistently.

When you outsource content creation, here’s what you can expect:

  1. Hiring Freelance Writers: You can hire freelance writers who specialize in specific niches or industries to create content for your business.
  2. Content Types: Freelancers can produce various types of content such as blog posts, articles, social media captions, product descriptions, and more.

Outsourcing content creation has its own set of benefits:

  • Access to specialized talent: Freelance writers bring expertise in their respective fields and can provide unique perspectives.
  • Cost-effective: Hiring freelancers on a project basis can be more budget-friendly compared to maintaining a full-time team.
  • Flexibility: You have the freedom to choose from a pool of talented writers who are available on-demand.

However, there are potential challenges as well:

  • Consistency: Coordinating with multiple freelance writers may require additional effort to maintain consistency in tone and style across your content.

When to Start Outsourcing Content

If you’re wondering when it’s the right time to start outsourcing your content marketing, here are a few key indicators to consider:

Lack of Internal Resources or Expertise

When you find yourself lacking the internal resources or expertise required for effective content creation, it may be time to outsource. Creating high-quality and engaging content requires a certain level of skill and knowledge. If your team doesn’t have the necessary expertise or is already stretched thin with other responsibilities, outsourcing can be a smart move.

Outsourcing content creation allows you to tap into the expertise of professionals who specialize in creating compelling content. These external experts bring fresh ideas, industry insights, and a deep understanding of effective marketing strategies. They can help you develop high-quality content that resonates with your target audience and drives results.

Scaling Up Content Production Quickly

Another scenario where outsourcing becomes advantageous is when you need to scale up your content production quickly. As your business grows, so does the demand for valuable and consistent content. However, increasing your internal team’s capacity might not always be feasible in terms of cost and time.

By outsourcing content creation, you can access a pool of talented writers who can produce high volumes of quality content within tight deadlines. This enables you to meet the growing demands without compromising on quality or overwhelming your internal team.

Fresh Perspectives from External Professionals

Sometimes, all it takes is an external perspective to breathe new life into your content marketing strategy. Bringing in external professionals through outsourcing allows you to gain fresh perspectives and innovative ideas that may have been overlooked internally.

These external experts have experience working with various clients across different industries. They can offer valuable insights into what has worked well for others and suggest creative approaches that align with current trends and consumer preferences. By leveraging their expertise, you can inject new energy into your content marketing efforts and stand out from the competition.


By now, you should have a solid understanding of what content outsourcing is, why it can be beneficial, and how to effectively outsource your content marketing efforts.

Outsourcing your content creation can be a game-changer for your business. It allows you to tap into a pool of skilled professionals who can deliver high-quality content while saving you time and resources. With the right strategy in place, you can leverage their expertise to create engaging and valuable content that resonates with your audience.

Now that you’re armed with the knowledge and steps outlined in this post, it’s time to take action. Start by evaluating your content needs and determining which aspects would benefit most from outsourcing. Then, follow the six-step process we discussed to find the right partners and establish a successful working relationship.

Remember, Rome wasn’t built in a day, so don’t expect immediate results. Building a strong outsourced content marketing strategy takes time and effort. Be patient, communicate clearly with your chosen partners, and continuously monitor and adjust your approach as needed.

So go ahead, embrace the power of outsourcing and watch as your content marketing efforts soar to new heights!

If you have any questions or need further guidance along the way, feel free to reach out to us. We’re here to support you on this exciting journey.


Why should I outsource my content marketing?

Outsourcing your content marketing can bring numerous benefits to your business. By entrusting professionals with expertise in the field, you can save time and resources while ensuring high-quality content that resonates with your target audience. Outsourcing allows you to tap into a pool of skilled writers, strategists, and marketers who can help elevate your brand’s online presence and drive growth. So why not take advantage of this opportunity and let the experts handle your content marketing?

How do I choose the right agency to outsource my content marketing?

When selecting an agency for outsourcing your content marketing, there are a few key factors to consider. First, assess their experience and track record in creating compelling and engaging content for businesses similar to yours. Look for case studies or testimonials that demonstrate their success. Ensure that the agency aligns with your brand’s values and goals. Lastly, consider their pricing structure and communication style to determine if it suits your needs. Take these aspects into account before making a decision.

Will outsourcing my content marketing affect my brand’s voice?

Outsourcing does not mean sacrificing your brand’s unique voice. A reputable agency will take the time to understand your brand identity, target audience, and desired tone of voice before crafting any content on your behalf. Through effective collaboration and clear communication channels established between you and the agency, they will be able to maintain consistency in representing your brand across all platforms.

What is Google E-A-T concept? How does it relate to outsourced content marketing?

Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness – three crucial factors that Google considers when evaluating the quality of web pages. When you outsource your content marketing to a reputable agency specializing in SEO-driven strategies, they prioritize these elements in their work. By producing high-quality, well-researched content that demonstrates expertise and authority in your industry, they help improve your brand’s online reputation and visibility, ultimately leading to better search engine rankings.

How can I ensure a strong call-to-action (CTA) in my outsourced content?

Crafting a compelling call-to-action is essential to drive conversions and achieve your marketing goals. When outsourcing your content marketing, make sure to provide clear instructions and objectives to the agency. Clearly communicate the desired outcome you want from each piece of content – whether it’s encouraging readers to sign up for a newsletter, make a purchase, or engage with your brand on social media. With proper guidance and collaboration, the agency can incorporate persuasive CTAs seamlessly into their content strategy.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts

Leave a Comment